UAA Career Services Brand Board
Early on with this position, I was tasked to collaborate with my supervisor to create a brand board and guidelines for UAA Career Services' social media accounts. We wanted to create a simple yet engaging lettermark logo for our social media. Additionally, we wanted to explore more color usage in our posts aside from the associated green and gold colors of UAA.
Career Fair Flyers
Each school year, Career Services organizes Career Fairs for university students. I was tasked with creating graphics for each fair. Some required an entire set of media, such as flyers, sandwich boards, TV advertisements, social media promotional posts, etc.
Career Fair Sandwich Boards
The Seawolf Career Closet
In September of 2024, UAA Career Services launched The Seawolf Career Closet. The Seawolf Career Closet is a resource for university students aimed at providing access to professional clothing materials at no charge. I was tasked with creating branding materials for the initiative, such as door cover(s) and social media promotional material.
2024 - 2026 Door Sign.
2026 - Present Door Sign. Supervisor had requested a design change with the direction of wanting to use a single design for years to come.
Handshake Campaigns
Every semester, I was tasked with creating campaigns for Handshake, the university's career platform program. The goal of each campaign was to increase account registrations for the UA Career Services system.
Handshake 2026 "Find your match" campaign. Created in Canva and edited in CapCut.
Social Media Posts
Throughout my 4-year career as UAA Career Services' Student Marketing Manager, I developed career-related educational posts and edited videos promoting other department-related things.
UAA Career Services x The Glee Club at UAA Promotional Video for The Seawolf Career Closet, as well as the Glee Club's Noon Music Show.
Filmed with an iPhone 16 Pro Max and edited on CapCut.
"What to expect at a UAA Career Fair".
Filmed with an iPhone 16 Pro Max and edited on CapCut.